With rising competition in the market, businesses are forced to adapt innovative strategies to standout in the crowd of competitors. This is where; online reputation management comes in the picture that has proven to be really effective in developing, improving as well as sustaining a superior reputation for all kinds of businesses regardless their size, nature, market, or competitors.
Online Reputation Management is one of the latest additions in marketing strategies that revolves around understanding and influencing online reputation of an individual or a business. With the rapid development and expansion of internet, businesses can now create their virtual reputation in the websites which is equally crucial and essential as the public relation.
Online reputation of a company is actually formed through the company related posts, comments, feedbacks, conversations of the online users. When anyone with internet access puts a positive remark about a company, its reputation goes up. On the other hand, when the users are putting negative comment in the internet about the company, it will have an adverse impact on it. This phenomenon of reputation online can be really dangerous for a company if it is not properly managed. A poor online reputation can cost a company millions of dollars and growth as well. This is why; businesses should be really careful about what people are saying about them in the internet.
Nevertheless, online reputation management has turned into a vital challenge for the businesses. Even if a business doesn’t have any online activity, it still cannot ignore this phenomenon. According to a recent study by Ponemon Institute, 36% of customers search for information in the internet prior to making a purchase. If they find any adverse comment about you or see that your organization has a negative reputation, they will never go to you. As a result, you will suffer from a loss of sales and revenue. On the other, if your company has online business operations, you will have no other alternatives but to ensure that your stakeholders, employees, and customers have a great perception about your business.
This is why; both large and small businesses are gradually adapting online reputation management services. Such services can contain a wide range of activities including but not limiting to
- Optimizing web presence of the company in internet
- Monitoring web presence of the company
- Identifying and removing unwanted and unwarranted search results
- Developing and organizing positive contents for the company
- Creating a social presence and image of the company in sites like Facebook, LinkedIn and many more.
While many businesses have in-house employees to carry out these tasks, majority of the companies hire online reputation management service providers for such responsibilities. These service providers are expert in managing online reputation of a company. Complete IMS – Internet Marketing Services develops tailored strategies to manage your online reputation and use diversified reputation management techniques including monitoring brand, establishing additional websites, and maximizing the use of feedback. With consistent and proactive effort, businesses can finally manage their online reputation and maximize their profit.