Most reputable and established companies have a responsive web design in place for their website, the reason being it is extremely beneficial to both the company and the performance of the website as a whole.  But what exactly do we mean by the term, responsive web design?  Before you can realise its importance, you really need to understand the concept of it first.  And that’s where we can help.

What is Responsive Web Design?

Responsive web design is a way of designing your website so that it is provides easy reading, seamless navigation and a high quality viewing experience across the full range of internet devices, including desktops, tablets, iPads, iPhones, smartphones and any other device that allows you to access the world wide web. This form of web design enables your website to identify the device that is accessing it and then adapt its coding to provide an optimised view of your website.

What are the benefits of Responsive Web Design?

There are a number of benefits to having a responsive web design for your website,

  • Global mobile data has increased and continues to increase at an alarming rate, to have a website that is not mobile friendly could potentially lose you a lot of customers and awareness and traffic to your website.  A responsive Web Design allows your website to all devices with optimising viewing and navigation.
  • Using a Responsive Web Design allows your focus to be on quality content, designing device specific elements to the website are no longer a priority. Furthermore, your content is SEO friendly and can be managed easily through a standalone CMS.
  • As you no longer need to design specific device optimised sites for your website, you will find a Responsive Web Design much more cost effective, and easier to maintain.


What are the drawbacks to NOT having a Responsive Web Design?

Having multiple websites that are optimised for the various devices is no longer effective or efficient with modern technology advancing at the pace it is, there are a number of drawbacks to not having a Responsive Web Design, which include, but are not limited to:

  • 48% of websites aren’t compatible with mobile phones, they cannot be easily navigated, nor can they be clearly displayed with 42% of websites being difficult to read on a mobile phone.
  • When people are browsing the internet for a specific purpose they will be directed to a number of different websites, if your website is not user friendly on their particularly device, or is difficult to view, they may not pay much attention to it and leave to visit the site of a competitor.
  • 66% of websites that aren’t of a Responsive Web Design are slower and take longer to load.
  • Google are beginning to penalise any websites that are not of a mobile web design as they feel it disrupts the user experience.
  • The design of the responsive website is adaptable to new technology, this means that it will be in use for many years to come, and there will be no need to change your website again anytime soon.

A Responsive Web Design is an essential part of your website, if you want your site to reach a wider audience and increase the number of visitors to your site, and if you want your website to be fully optimised and compatible on all devices, you need a Responsive Web Design.

See Responsive Web Design Infogrpahic