Statistics and Research

61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012) 

20% of the searches made on Google are for local information (Social Media Today)

51% of consumers more likely to purchase from a mobile optimized site – @slehavi #leadinginlocal conference

Companies with active blogs receive 97% more leads (Content+ 2013)

Content creation is ranked the single most effective SEO technique by 53% (Marketing Sherpa 2013)