The dream of any marketing or company is to see their product/service become viral, which means that they suddenly reach a large number of people in a very short period of time. It leads to a boost in brand awareness, exposure, and sales.
Every day we see viral songs, products, and brands. But the real question is: what does it take to make a product go viral? Come explore their secrets!
1 – Social Sharing Status
The power of social media keeps increasing with no signs that it will stop. The internet is the fastest, cheapest and, overall, the best way to make a product become viral. It can be achieved with more ease if the product has a high social sharing status.
For example, if you ate a R100 meal you wouldn’t probably share it, however, if you were eating at a fancy restaurant for R500, you surely would want to share. The same goes for every product or service you can think of. People share what makes them look “cool” or with status.
2 – Triggers
You can have the best product in the world. However, if people are not reminded of it, they won’t buy it and it won’t become viral. Triggers are things that may not be directly connected with your product, per se, but they remind people about it.
When KitKat was facing a problem with their sales, they decided to change their ad campaign and include coffee. This is one of the world’s most popular beverages; it became an excellent trigger for the product and increased their sales. Believe it or not, your unconscious mind makes these connections and influences your choices.
3 – Emotions
People are much more likely to share something with their friends and the world if it caused them strong emotions. If a product is able to spark strong emotions it will be shared and therefore increase its chances of becoming viral will increase with it.
4 – Other People
Whether or not people want to admit it, the fact is that their actions, choices and preferences are affected by what other people are doing. For instance, if a lot of people in your community are buying a new car, you are more likely to buy a new car. If people around you are buying a certain product, you are more likely to buy it.
Next time you see a company saying “millions of people are doing it” or “join XYZ people”, they are appealing to this human bias in an attempt to encourage you to do something.
5 – Stories
People love stories. They need to be entertained, especially while on the internet. An example of this was a campaign launched by a blender company in which gadgets like iPhones were put inside the blender and reduced to fragments. This might seem crazy, but it’s a great story and the product is part of it all. Needless to say it became viral and the blender’s sales increased.
Your product or service can be next!